NEW! not good!

mistakes marketing awareness
Reflections and drafts

The argument from novelty is another type of chronological snobbery: the claim that what is NEW predates something. Although there is not.

Chances are you eat your pancakes with a fork. Don't you? But what if I introduce a NEW way of eating pancakes - eating them with a spade? Wow, what a good idea, how unique, 1 smart, modern!

It is also a mistake, of course, to say that X is better because X is FROM THE OLD. Because the argument from the past is the same, but from the other end. Just because people didn't know what bacteria were for 10,000 years doesn't make that ignorance good. Does it? Or, you will say, wow, how time-honoured, how ancient wisdom, how...?

Sales professionals are not afraid to use the word "NEW!" because it attracts attention. That's just the way we are...

Just pay attention: are you being fooled by novelty?

Because sure, maybe the newer version of the X app will fix bugs, maybe, possibly, add some special feature...

(...Maybe something will be damaged or removed.)

  • Often newer ideas tend to be better. But "often" is not always the case. There is no direct link, no logical link, between novelty and quality. Just a guess that maybe it will be better.
  • Often (old) ideas that have been around for a long time tend to be better. But, again, not always. There is no direct connection. Just a guess that maybe.

If you want to use these arguments, you have to keep repeating - "likely", "believe", "think". Because arguments from novelty and antiquity are opinions, not facts.

  1. Exclusivity is also a flaw in the argument.

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