I have seen this book on the shelves of bookstores for a long time. And I always passed her by, because her cover - I found it too unattractive. I was fascinated by the colors, fonts, photos of other book covers...
But maybe you should have listened to that "Don't judge a book by its cover". Because this is one of the best books I've read on creativity this year.
This is a useful book! And interesting! And it's printed on nice paper, with a nice (albeit unremarkable) font and text design inside.
And here are 3 things I wish I could remember longer (that's why I'm sharing them):
1) More -> Quality. Picasso was not a GOOD artist. He just created more.
Because there is no magic formula for making a product that sticks. Most of all products fail and fail to impress others. Just.
All you have to do is create enough so that one flower can grow from that pile of compost. The more you create, the more likely you are to find that original idea.
2) Procrastination -> Good ideas.
This is basically the same as what I say in "The Lazy Manifesto". Procrastination is good not only because it prevents you from overworking (which is definitely not a good thing), but by procrastinating you allow your brain to go into "stealth" mode.
Your brain is always thinking about the problem. And looping, focusing on the problem directly, isn't always so good.
Sometimes it's good to just leave the problem for the next morning.
3) You talk a lot + Always use different examples -> You convince others.
Because the more people talk about issue X around you, the more important it seems to you. For example, it seems to me that the meat industry is an ecological disaster, because there are many people interested in ecology around me. You might be surrounded by other ideas, so…
…What's the point? That you can use it to sell your idea. The more you talk - the more it will be talked about - the more realistic your idea will seem.
Additionally, the clearer examples you provide, the better. If you're having trouble selling an idea in Y way, it's not your job to try to push it. Your job is to present the idea in the Z way. Same idea, different method. Speak the language of your audience.
You know what else is fun?
At the back of this book there is a mountain of links to sources, scientific research, other books and literature that were used to support "Originals".
This may not mean much to you, but I rarely buy or finish reading books without sources at the end. An informational book without sources is worthless, in my opinion, because you can simply read thoughts everywhere (that there are many smart people on Facebook too...), and doing the work and collecting references is already that.
In general:
Would I recommend it? Yes.
Who would I recommend? For a creator, a creator, who works where new and unique ideas are needed.
The book was published by: furrow
The book can be purchased at the cheapest price (2018/08/30): "Vagos" bookstore
