How SWOT analysis works: Strengths, weaknesses, opportunities and threats

methods decisions
Reflections and drafts

This is a decision-making and planning technique. Suitable for both a team and a single person.

SWOT (strengths, weaknesses, opportunities, and threats) 1 the method can be used to evaluate:

  • Problem solutions (suppose you have several ways to reach a goal and you don't know which goal is the best);
  • Company, team, community (yours or competitors);
  • Some principle or method. For example, even the SWOT technique itself can be evaluated. I'll show it at the end. 🙂

I will attach a template at the end for you to use.

Here's how it works:

  1. Let's say you want to rate something. You can write it down or just keep it in your mind.
  2. Draw it square with four sections: Strengths, Weaknesses, Opportunities and Threats. For example, the following:
  1. OR draw one table, if you want to compare several options in one reflection:
  1. OR you can just write everything in the form of a simple list. Or not write at all and discuss orally, if only you remember what you discussed. 😉
  2. then, strengths: What is the value of an object that is exceptional, the best, what are the advantages, what is good about it?
  3. Weaknesses: how is the valued object inferior in quality, not equal to competitors, what is bad?
  4. Possibilities: looking into the future, what useful things can happen, what can you do, how can you use the valued object, what strengths can emerge in the future?
  5. Threats: looking to the future, what do you have to worry about, what could go wrong, what weaknesses might arise in the future?

With these answers, you can make a decision at least a little better.

And here are some useful templates, which can be used:

Of course, you can do everything yourself, beautiful rendering is not important here, it is not worth paying attention to the presentation.

  1. SWOT (Strengths, Weaknesses, Opportunities and Threats) in Lithuanian.

  2. If the link ever stops working - just enter "SWOT Analysis" in the Canva app search, it should be removed.

  3. You can also read the description of their method here:SWOT analysis from A to Z".

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