Pie\u0146emsim, ka jums ir emu\u0101rs:<\/p>\n
- \n
- J\u016bs blog\u0101 par pank\u016bku recept\u0113m un to cep\u0161anu;<\/li>\n
- P\u0113c k\u0101da laika t\u0113ma apnika, t\u0101p\u0113c raksti par k\u016bk\u0101m;<\/li>\n
- V\u0113l\u0101k pievieno maiz\u012btes;<\/li>\n
- Recep\u0161u gr\u0101matu apskati;<\/li>\n
- Varb\u016bt pat virtuves iek\u0101rtas;<\/li>\n
- Un ve\u013casma\u0161\u012bnas, jo, nu, apr\u012bkojums ar\u012b.<\/li>\n<\/ul>\n
K\u0101da ir j\u016bsu auditorija?<\/p>\n
Jo daudzveid\u012bg\u0101ks saturs => jo viegl\u0101k atrast jaunas ni\u0161as... Bet vai tas ir noder\u012bgi?<\/h2>\n
Ja j\u016bs \u0161aj\u0101 iedom\u0101taj\u0101 emu\u0101r\u0101 b\u016btu rakst\u012bjis tikai par pank\u016bk\u0101m, tad N gadu laik\u0101 j\u016bs b\u016btu izveidoju\u0161i stingru pank\u016bku cien\u012bt\u0101ju auditoriju. J\u0101, Lietuv\u0101 b\u016btu maz, jo vienk\u0101r\u0161i ir maz\u0101k lietot\u0101ju, bet rakstot angliski pla\u0161ajam internetam...<\/p>\n
Tikm\u0113r, rakstot par visu no A l\u012bdz Z, j\u016bs savu port\u0101lu p\u0101rv\u0113rt\u0101t par k\u0101rt\u0113jo "kaut ko par p\u0101rtiku" projektu.<\/p>\n
Ar \u0161\u0101diem hibr\u012bda port\u0101liem ir vair\u0101kas probl\u0113mas:<\/p>\n
- \n
- Pa\u0161i lietot\u0101ji nesaprot j\u016bsu port\u0101la m\u0113r\u0137i - nav uzreiz skaidrs, kas \u0161eit rakst\u012bts;<\/li>\n
- Jo nav skaidrs - nav tik drosm\u012bgi abon\u0113t \u0161o saturu, nav tik drosm\u012bgi dal\u012bties;<\/li>\n
- Un pats galvenais:\u00a0j\u016bsu vec\u0101kie las\u012bt\u0101ji ir dusm\u012bgi.\u00a0<\/strong><\/li>\n<\/ol>\n
K\u0101p\u0113c?<\/p>\n
Pirmie lietot\u0101ji s\u0101ka sekot j\u016bsu projektam pank\u016bku d\u0113\u013c, un ko tagad?<\/p>\n
![\"\"](\"https:\/\/debesyla.lt\/uzrasai\/wp-content\/uploads\/sites\/5\/2022\/10\/blynai-debesys-768x773.jpg\")
<\/figure>\nJ\u016bsu m\u0113r\u0137auditorijai nevajadz\u0113tu main\u012bties:<\/h2>\n
Protams tu vari. Bet radik\u0101l\u0101m izmai\u0146\u0101m nevajadz\u0113tu b\u016bt. Ja v\u0113laties lielu auditoriju, jums ir j\u0101izveido saturs, kas:<\/p>\n
- \n
- Past\u0101v\u012bgs;<\/li>\n
- Skaidrs;<\/li>\n
- Probl\u0113mu risin\u0101\u0161ana.<\/li>\n<\/ol>\n
Kad v\u0113los uzzin\u0101t, vai \u0161odien ir br\u012bvdiena, es dodos uz \u0161o veco lapu diena.lt<\/a>. \u0160\u012b ir \u013coti veca lapa, kas nav atjaunin\u0101ta. Bet es joproj\u0101m to izmantoju, jo tas nav main\u012bjies p\u0113d\u0113jo 20 gadu laik\u0101:<\/p>\n
- \n
- Man k\u0101dreiz bija probl\u0113ma, ka nezin\u0101ju, k\u0101da \u0161odien ir diena;<\/li>\n
- Es iesl\u0113gtu lapu un skaidri redz\u0113tu atbildi;<\/li>\n
- Lapa nekad nav main\u012bjusi savu m\u0113r\u0137i vai pat dizainu!<\/li>\n<\/ol>\n
Uzskatu, ka t\u0101du k\u0101 es netr\u016bkst.<\/p>\n
P\u0113d\u0113jo 20\u00a0gadu laik\u0101 day.lt lapa ir piesaist\u012bjusi lietot\u0101ju auditoriju, kuri past\u0101v\u012bgi atgrie\u017eas pat bez rekl\u0101mas vai abonementiem, bez bi\u013ceteniem un lietotn\u0113m.<\/p>\n
Lietot\u0101ji v\u0113las risin\u0101t probl\u0113mas, nevis sekot l\u012bdzi izmai\u0146\u0101m j\u016bsu biznes\u0101 vai rado\u0161um\u0101!<\/h2>\n
S\u0101kum\u0101 ir probl\u0113ma. P\u0113c tam ir risin\u0101jumu mekl\u0113\u0161ana. Tad risin\u0101jums ir las\u012b\u0161ana, skat\u012b\u0161an\u0101s, pirk\u0161ana, cits pat\u0113ri\u0146\u0161.<\/p>\n
Ja probl\u0113ma ir atrisin\u0101ta - teiksim, pank\u016bkas ir izceptas -, lietot\u0101js Toms atcer\u0113sies, ka "pank\u016bku cep\u0161anai bija daudz risin\u0101jumu". Apsveicam, j\u016bs to tikko nopeln\u012bj\u0101t +1<\/strong> m\u0113r\u0137auditorijas vien\u012bba.<\/p>\n
P\u0113c se\u0161iem m\u0113ne\u0161iem atn\u0101ca cita lietot\u0101ja Evel\u012bna un ieraudz\u012bja t\u0101s pa\u0161as receptes. Varb\u016bt b\u016bs jaunas receptes par pank\u016bk\u0101m, bet ne ve\u013casma\u0161\u012bn\u0101m. V\u0113l viens lietot\u0101js ir apmierin\u0101ts, kas noz\u012bm\u0113, ka esat nopeln\u012bjis vair\u0101k +1<\/strong> lietot\u0101js.<\/p>\n
Pie\u0146emsim, ka \u0161obr\u012bd esat izlaidis bi\u013cetenu visiem lietot\u0101jiem\u00a0\u2014 gan vecajiem, gan jaunajiem. Evel\u012bna joproj\u0101m interes\u0113 pank\u016bkas, Toms joproj\u0101m interes\u0113 pank\u016bkas, abi lietot\u0101ji paliek, j\u016bs neko neesat zaud\u0113ju\u0161i, neviens nav atteicis v\u0113stules.<\/p>\n
Jo konsekvent\u0101ks ir j\u016bsu darbs, jo skaidr\u0101ka ir j\u016bsu m\u0113r\u0137auditorija.<\/h2>\n
Nav vajadz\u012bgas sp\u0113les, metodes vai citi triki, kas m\u0113r\u0137\u0113tu uz m\u0113r\u0137auditoriju. J\u016bs vienk\u0101r\u0161i zin\u0101t, tie ir cilv\u0113ki, kuriem gar\u0161o pank\u016bkas.<\/p>\n
K\u0101da j\u0113ga?<\/strong><\/p>\n
- \n
- J\u016bs var\u0113tu izveidot maz\u0101k satura, bet ieg\u016bt tikpat lielu auditoriju, jo maz\u0101k veco lietot\u0101ju aizb\u0113ga p\u0113c t\u0113mas mai\u0146as!<\/li>\n
- Jums ir \u013coti skaidrs, kuriem cilv\u0113kiem tas ir paredz\u0113ts.<\/li>\n
- Cilv\u0113ki atceras un reklam\u0113 j\u016bsu projektu k\u0101 "to pank\u016bku projektu", nevis "kaut k\u0101du port\u0101lu par kaut ko". Bezmaksas rekl\u0101ma.<\/li>\n<\/ol>\n
Vai v\u0113laties paraugus?<\/strong><\/p>\n
- \n
- Par virtuvi un t\u0101s liet\u0101m Be\u0101te Nikolsone run\u0101 jau vismaz 15+ gadus - cilv\u0113ki vi\u0146u redz k\u0101 \u0161efpav\u0101ri, p\u0113rk virtuves piederumus, kas mar\u0137\u0113ti ar vi\u0146as v\u0101rdu (man pa\u0161ai ir vi\u0146as dvie\u013ci), un uzticas vi\u0146ai.<\/li>\n
- Andriuss Tapinas, lai ar\u012b ne visiem ir iecien\u012bts, ar\u012b par \u017eurn\u0101listu str\u0101d\u0101 jau 20+ gadus. J\u0101, vi\u0146am ir ar\u012b \u0101r\u0113jas aktivit\u0101tes (piem\u0113ram, dai\u013cliterat\u016bras gr\u0101matu rakst\u012b\u0161ana), ta\u010du lietot\u0101ji Andrii paz\u012bst k\u0101 \u017eurn\u0101listu, kur\u0161 seko l\u012bdzi, analiz\u0113 un zi\u0146o par Lietuvas notikumiem.<\/li>\n
- T\u0101 tas ir ar\u012b ni\u0161as izstr\u0101d\u0101t\u0101ju gad\u012bjum\u0101. Piem\u0113ram "Gr\u0101matu d\u0101ma<\/a>\u201d Ar\u012b Nora \u017dali\u016bke par gr\u0101mat\u0101m run\u0101 tik ilgi, ka izdev\u0113ji zina \u2013 ja Nora gr\u0101matu populariz\u0113s, las\u012bt\u0101ji to ieg\u0101d\u0101sies.<\/li>\n
- \u0145emsim ar\u012b z\u012bmolus:<\/strong> gan "Senukai", gan "Topo Centras" 25+ gadu laik\u0101 nav main\u012bju\u0161i savu biznesa virzienu un pat saglab\u0101ju\u0161i t\u0101s pa\u0161as z\u012bmola kr\u0101sas. "Senuk\u0173" gad\u012bjum\u0101 da\u017eiem tas pat k\u013cuvis ne tikai par tirdzniec\u012bbas centra nosaukumu, bet par visp\u0101r\u0113ju nosaukumu visiem b\u016bvmateri\u0101lu tirgot\u0101jiem.<\/li>\n<\/ul>\n
Es uzskatu, ka man vairs nav j\u0101nosauc v\u0101rds, lai j\u016bs paman\u012btu saist\u012bbu. Ja j\u016bs \u0146emtu v\u0113r\u0101 starptautiskus uz\u0146\u0113mumus vai pat alus dar\u012btavas, j\u016bs redz\u0113tu, ka stabilit\u0101te uzvar.<\/p>\n
J\u0101! Svar\u012bgi paman\u012bt!\u00a0Nevienam no \u0161iem piem\u0113riem netika izmantots TIKAI VIENS satura virziens!\u00a0<\/strong>Ta\u010du "Senukai" savus lo\u0123istikas pakalpojumus nesniedz ar nosaukumu "Senukai", bet gan atsevi\u0161\u0137a "Kesko logistika" fili\u0101le. Tapins neapvienoja ar\u012b \u017eurn\u0101listiku un pokeru.<\/p>\n
Un \u0161eit ir mana atz\u012b\u0161an\u0101s: es pie\u013c\u0101vu to pa\u0161u k\u013c\u016bdu \ud83d\ude42<\/span><\/h3>\n
Kad s\u0101ku Debesyla.lt - rakst\u012bju par minim\u0101lismu. P\u0113c tam es piev\u0113rsos produktivit\u0101tei, izaicin\u0101jumiem, neskaidrai m\u0101ko\u0146u kopienai, atsauksm\u0113m un beidzot \u0161eit es esmu\u2026<\/p>\n
... Kur man pa\u0161am nav \u012bsti skaidrs k\u0101ds ir Debesyla.lt m\u0113r\u0137is.<\/p>\n
- \u0145emsim ar\u012b z\u012bmolus:<\/strong> gan "Senukai", gan "Topo Centras" 25+ gadu laik\u0101 nav main\u012bju\u0161i savu biznesa virzienu un pat saglab\u0101ju\u0161i t\u0101s pa\u0161as z\u012bmola kr\u0101sas. "Senuk\u0173" gad\u012bjum\u0101 da\u017eiem tas pat k\u013cuvis ne tikai par tirdzniec\u012bbas centra nosaukumu, bet par visp\u0101r\u0113ju nosaukumu visiem b\u016bvmateri\u0101lu tirgot\u0101jiem.<\/li>\n<\/ul>\n