{"id":17368,"date":"2022-05-01T12:19:00","date_gmt":"2022-05-01T09:19:00","guid":{"rendered":"https:\/\/debesyla.lt\/uzrasai\/?p=17368"},"modified":"2022-08-17T18:20:49","modified_gmt":"2022-08-17T15:20:49","slug":"ramunas-cicelis-trajektorijos-televizijos-kritika","status":"publish","type":"post","link":"https:\/\/debesyla.lt\/uzrasai\/lv\/2022\/ramunas-cicelis-trajektorija-televizijas-kritika\/","title":{"rendered":"<i>Ram\u016bnas \u010ci\u010delis sav\u0101 gr\u0101mat\u0101 ierakst\u012bja ko interesantu<\/i> &quot;Trajektorijas: telev\u012bzijas kritika&quot;?"},"content":{"rendered":"<p>Man ir saj\u016bta, ka j\u016bs v\u0113l neesat dzird\u0113ju\u0161i par \u0161o gr\u0101matu. Nebr\u012bn\u012b\u0161os \u2013 Lietuvas telev\u012bzijas \u0161ovu kritika nav visbie\u017e\u0101k apspriest\u0101 t\u0113ma. Un ko lai saka, ka \u0161\u012bs gr\u0101matas tir\u0101\u017ea ir tikai 400 vien\u012bbas...<\/p>\n<p>Bet es gribu j\u016bs ieinteres\u0113t <a href=\"https:\/\/vaga.lt\/trajektorijos-televizijos-kritika\" target=\"_blank\" rel=\"noopener\">lai ieg\u0101d\u0101tos \u0161o gr\u0101matu<\/a>. \u013baujiet man iepaz\u012bstin\u0101t ar autoru, gr\u0101matu un t\u0113\u017eu sarakstu, kas man visvair\u0101k palicis atmi\u0146\u0101.<\/p>\n<p><b>Ram\u016bns \u010ci\u010delis<\/b> - Literat\u016brzin\u0101tnieks VSU, neatkar\u012bgais \u017eurn\u0101lists un fotom\u0101kslinieks, un &quot;Trajektorijos&quot; ir vi\u0146a ceturt\u0101 gr\u0101mata. Izlasot \u0161o 2022. gad\u0101 izdoto gr\u0101matu, painteres\u0113jos vair\u0101k par \u010ci\u010de\u013ca dai\u013cradi un \u0161\u0137iet, ka autors daudz run\u0101 par inform\u0101cijas troksni Lietuvas medijos. Nu ne tikai troksnis, bet ar\u012b nogurums, kas no t\u0101 rodas un nepiecie\u0161am\u012bba p\u0113c inform\u0101cijas ask\u0113tisma - att\u012br\u012b\u0161an\u0101s no nenoz\u012bm\u012bgas inform\u0101cijas.<\/p>\n<p>\u0160eit es at\u013cau\u0161os kritiz\u0113t autora darbu, lai gan es ar to v\u0113l neesmu j\u016bs pat iepaz\u012bstin\u0101jis. Kad pirmo reizi pa\u0146\u0113mu rok\u0101s &quot;Trajektorijas&quot;, paskat\u012bjos saturu, noder\u0113ja... Nodom\u0101ju, ka visa gr\u0101mata b\u016bs da\u013ca no s\u0113rijas &quot;viss TV ir crap&quot;. ES k\u013c\u016bd\u012bjos. Lai gan autors gr\u0101mat\u0101 \u013coti bie\u017ei ied\u016br\u0101s nej\u0113dz\u012bgaj\u0101s, slikt\u0101s telev\u012bzijas \u0161ova da\u013c\u0101s (manupr\u0101t, da\u017ereiz p\u0101r\u0101k bie\u017ei), nosaukum\u0101 eso\u0161\u0101 &quot;kritika&quot; nenoz\u012bm\u0113, ka visa gr\u0101mata ir tikai par \u013caunumu. Autors sav\u0101 darb\u0101 (ne tikai \u0161aj\u0101 gr\u0101mat\u0101) v\u0113r\u0161 uzman\u012bbu uz pozit\u012bviem, noder\u012bgiem mediju risin\u0101jumiem. Tas ar\u012b pied\u0101v\u0101 iesp\u0113jamos risin\u0101jumus.<\/p>\n<p>Piem\u0113ram, tas var \u0161\u0137ist ne p\u0101r\u0101k saist\u012bts ar telev\u012bziju, bet, k\u0101 dzird\u0113ju vien\u0101 no gr\u0101matas prezent\u0101cij\u0101m, autore iesaka dz\u012bvot it k\u0101 st\u0101st\u0101 balst\u012bt\u0101 m\u0101kslas darb\u0101, lai nenon\u0101ktu \u0161\u0137el\u0161an\u0101s sabiedr\u012bb\u0101, sadrumstalota apzi\u0146a. P\u0113c autora dom\u0101m, ja m\u0113s dz\u012bvojam god\u012bgi, m\u0113s varam uztvert sevi k\u0101 si\u017eetu: ar s\u0101kumu, p\u0101rbaud\u012bjumiem, ko varonis piedz\u012bvo, ar atl\u012bdz\u012bbu un labu epilogu. &quot;\u0160\u0101da dom\u0101\u0161ana ir bied\u0113jo\u0161a, jo t\u0101 uzliek atbild\u012bbu,&quot; prezent\u0101cijas laik\u0101 sac\u012bja \u0160i\u0161els. Atbild\u012bbas uz\u0146em\u0161an\u0101s par sevi \u2013 par savu n\u0101kotni \u2013 ir laba pa\u0161att\u012bst\u012bbas metode. Ak, un ar\u012b svar\u012bgs telev\u012bzijas gabals. K\u0101 sapratu p\u0113c \u201cTrajektorijas\u201d izlas\u012b\u0161anas, liela da\u013ca probl\u0113mu, kas rodas telev\u012bzijas medijos, rodas no t\u0101, ka da\u017eu raid\u012bjumu veidot\u0101ji nej\u016btas atbild\u012bgi pret skat\u012bt\u0101jiem. Raid\u012bjumu veidot\u0101ji j\u016btas atbild\u012bgi gan par TV kan\u0101la t\u0113lu, gan rekl\u0101mdev\u0113jiem, gan skat\u012bt\u0101jiem... Nu skat\u012bsies jebko.<\/p>\n<figure><img decoding=\"async\" class=\"alignnone wp-image-17369\" src=\"https:\/\/debesyla.lt\/uzrasai\/wp-content\/uploads\/sites\/5\/2022\/05\/televizija.gif\" alt=\"\" width=\"1200\" height=\"1000\" \/><\/figure>\n<p><b>T\u0101tad, par ko ir Trajektorijas? <\/b>Par telev\u012bziju Lietuv\u0101 kop\u0161 90. gadiem. Tiek piemin\u0113ti ar\u012b agr\u0101ki \u0161ovi, ta\u010du gandr\u012bz viss uzsvars tiek likts uz indie periodu. Autora ac\u012bm nepag\u0101ja ne LRT nacion\u0101lais dziesmu un deju \u0161ovs &quot;Duokim garo&quot;, ne LNK izklaides info\u0161ovs &quot;KK2&quot;.<\/p>\n<p>Autors raksta sare\u017e\u0123\u012bti, nereti vi\u0146a piem\u0113ri un domas sniedzas uz vair\u0101k\u0101m lappus\u0113m, kas apgr\u016btina lip\u012bgu fr\u0101\u017eu izcel\u0161anu \u2013 \u0161\u012b nav t\u0113zes, m\u0101rketinga vai politisk\u0101 gr\u0101mata. \u0160\u012bs ir vair\u0101k p\u0113tnieciskas esejas p\u0101rdomas. T\u0101p\u0113c lab\u0101k gr\u0101matu izlas\u012bt pa\u0161am, nevis pa\u013cauties tikai uz kopsavilkumiem.<\/p>\n<p>...Bet es cent\u012b\u0161os pasniegt, manupr\u0101t, spilgt\u0101k\u0101s gr\u0101matas da\u013cas, izteikumus. Tas nav viss, par ko Chichel run\u0101 gr\u0101mat\u0101, tikai tas, ko es atcer\u0113jos! \ud83d\ude42<\/p>\n<figure><img decoding=\"async\" class=\"alignnone size-medium wp-image-17371\" src=\"https:\/\/debesyla.lt\/uzrasai\/wp-content\/uploads\/sites\/5\/2022\/05\/ramunas-cicelis-trajektorijos-knyga-turinys-768x619.jpg\" alt=\"\" width=\"768\" height=\"619\" srcset=\"https:\/\/debesyla.lt\/uzrasai\/wp-content\/uploads\/sites\/5\/2022\/05\/ramunas-cicelis-trajektorijos-knyga-turinys-768x619.jpg 768w, https:\/\/debesyla.lt\/uzrasai\/wp-content\/uploads\/sites\/5\/2022\/05\/ramunas-cicelis-trajektorijos-knyga-turinys-1500x1210.jpg 1500w, https:\/\/debesyla.lt\/uzrasai\/wp-content\/uploads\/sites\/5\/2022\/05\/ramunas-cicelis-trajektorijos-knyga-turinys-1536x1239.jpg 1536w, https:\/\/debesyla.lt\/uzrasai\/wp-content\/uploads\/sites\/5\/2022\/05\/ramunas-cicelis-trajektorijos-knyga-turinys-2048x1652.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>(Ne)att\u012bsto\u0161\u0101 telev\u012bzija. <\/b>Vai telev\u012bzijai vajadz\u0113tu izgl\u012btot skat\u012bt\u0101ju? Vai varb\u016bt padar\u012bt saturu vi\u0146am p\u0113c iesp\u0113jas vienk\u0101r\u0161\u0101ku? Pirms vair\u0101k nek\u0101 20, 30 gadiem telev\u012bzija, p\u0113c Mar\u0161ala Makl\u016bena teorijas, bija &quot;karsts&quot; medijs, kad nov\u0113ro\u0161anas proces\u0101 skat\u012bt\u0101ji uzdeva jaut\u0101jumus, akt\u012bvi izv\u0113rt\u0113ja sa\u0146emto inform\u0101ciju un dal\u012bj\u0101s pieredz\u0113 ar citiem skat\u012bt\u0101jiem. Tagad telev\u012bzija, iesp\u0113jams, ir k\u013cuvusi par &quot;aukstu&quot; mediju, kad m\u0113s to lietojam fon\u0101 - m\u0113s kaut ko dar\u0101m, un telev\u012bzija, nu, tai nav j\u0101piev\u0113r\u0161 uzman\u012bba, t\u0101 vienk\u0101r\u0161i burbu\u013co no uzman\u012bbas. Vai ar\u012b m\u0113s vienk\u0101r\u0161i izsl\u0113dzam galvu, skatoties televizoru. Var teikt, ka interneta un <a href=\"https:\/\/www.lrt.lt\/mediateka\" target=\"_blank\" rel=\"noopener\">LRT Mediju bibliot\u0113ka<\/a> tagad ir &quot;karsts&quot; medijs, kur lietot\u0101js to izmanto akt\u012bvi, apzin\u0101ti, p\u0113c izv\u0113les.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zin\u0101\u0161anas &quot;alternat\u012bvo faktu&quot; laikmet\u0101.<\/b> B\u016bt piln\u012bgi objekt\u012bvam ir gr\u016bti, ja tas visp\u0101r ir iesp\u0113jams. L\u012bdz ar to klasiskajos rietumu medijos ir ierasts atpaz\u012bt mediju kan\u0101la premisu, kuru viedokli, st\u0101st\u012b\u0161anas veidu \u0161is kan\u0101ls p\u0101rst\u0101v vair\u0101k. Lietuv\u0101 m\u0113s to apzin\u0101ti nedar\u0101m, lai gan ar\u012b Lietuvas TV kan\u0101liem t\u0101 ir - TV3 zi\u0146as var atg\u0101din\u0101t iestud\u0113tu izr\u0101di, kur zi\u0146as tiek pasniegtas vieglpr\u0101t\u012bgi, p\u0113c tam tiek piemin\u0113ti \u0161ausm\u012bgi notikumi, un beig\u0101s skaisti att\u0113li un laikapst\u0101k\u013ci. tiek prezent\u0113ts zi\u0146ojums; LNK zi\u0146\u0101s viss tiek pasniegts k\u0101 arvien \u0161ausmino\u0161\u0101kas \u0161ausmas, \u0161ausm\u012bgi notikumi seko viens otram, l\u012bdz vainagojas ar notikumiem, kas var atg\u0101din\u0101t spredi\u0137i par to, kas notiek noziedz\u012bgu dz\u012bvi; Zi\u0146as LRT &quot;Panor\u0101m\u0101&quot; izce\u013cas ar to, ka nav trillera, fakti tiek izkl\u0101st\u012bti \u012bsi un skat\u012bt\u0101jam \u013cauts tos izv\u0113rt\u0113t pa\u0161am, kas da\u017eiem skat\u012bt\u0101jiem var \u0161\u0137ist pat garlaic\u012bgi; un humora un zi\u0146u raid\u012bjums &quot;Dvira\u010dio \u017einios&quot; vienk\u0101r\u0161i iziet \u0101rpus realit\u0101tes un ar humora un sat\u012bras pal\u012bdz\u012bbu pasniedz dienas jaunumus.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rekl\u0101ma un telev\u012bzija.<\/b> Rekl\u0101ma Lietuvas telev\u012bzij\u0101 izce\u013cas ar to, ka t\u0101 nece\u013c m\u0101ksliniecisko, inform\u0101cijas sabiedr\u012bbas l\u012bmeni. Un var\u0113tu. Rekl\u0101mdev\u0113jiem par TV kan\u0101lu tiek garant\u0113ta nauda, un, jo vair\u0101k rekl\u0101mu pievienosi, jo vair\u0101k raidlaika min\u016b\u0161u vari p\u0101rdot. Liel\u0101k\u0101 da\u013ca, ja ne praktiski visas, rekl\u0101mas ir v\u0113rstas uz Maslova piram\u012bdas zem\u0101kaj\u0101m vajadz\u012bb\u0101m \u2013 p\u0101rtiku, z\u0101l\u0113m, seksu, izklaidi un cilv\u0113cisku saikni (\u0161eit var paman\u012bt, cik daudz telekomunik\u0101ciju komp\u0101niju sludin\u0101jumu) un tikai \u013coti neliels skaits sludin\u0101jumu kaut ko sniedz. vair\u0101k - inform\u0101cija par m\u016bsdienu inov\u0101cij\u0101m, invest\u012bciju iesp\u0113j\u0101m, kult\u016bras un sabiedriskiem pas\u0101kumiem. \u0160\u0137iet, ka Lietuv\u0101 rekl\u0101mas tiek veidotas zem\u0101ko kastu iedz\u012bvot\u0101jiem, savuk\u0101rt uz\u0146\u0113m\u0113ju un priesteru kastu vajadz\u012bbas tiek aizmirstas. Vair\u0101kus gadus Lielbrit\u0101nijas telev\u012bzij\u0101 norisin\u0101j\u0101s rekl\u0101mas kampa\u0146a &quot;Esi vair\u0101k suns&quot;, kas mudin\u0101ja skat\u012bt\u0101ju nevis pirkt, ne pat\u0113r\u0113t, bet dz\u012bvot akt\u012bv\u0101ku, vesel\u012bg\u0101ku dz\u012bvi; rekl\u0101ma main\u012bja dom\u0101\u0161anu, nevis ieslodz\u012bja pirkumu. Vai \u0161odien Lietuvas telev\u012bzij\u0101 ir re\u0101li redz\u0113t \u0161\u0101du rekl\u0101mas kampa\u0146u?<\/li>\n<\/ul>\n<p>Gr\u0101mata aptver ar\u012b daudzas citas t\u0113mas. Tiek apspriesti vismaz pusducis Lietuvas telev\u012bzijas \u0161ovu un to vad\u012bt\u0101ji. Un, ja jums vienk\u0101r\u0161i interes\u0113 m\u0101rketings, mediji vai k\u0101 cit\u0101di pat\u012bk skat\u012bties TV - iesaku izlas\u012bt \u0161o Ram\u016bna \u010ci\u010de\u013ca telev\u012bzijas kritiku.<\/p>\n<p>Gr\u0101matu var viegli ieg\u0101d\u0101ties <a href=\"https:\/\/vaga.lt\/trajektorijos-televizijos-kritika\" target=\"_blank\" rel=\"noopener\">no Vaga tie\u0161saist\u0113<\/a> un savos fiziskajos gr\u0101matn\u012bc\u0101s.<\/p>\n<div id=\"parasas\" class=\"\"><svg viewbox=\"0 0 900 189\" width=\"200\">\n        <path class=\"d-1\" d=\"M67 50L5 172\"\/>\n        <path class=\"d-2\" d=\"M19 152c7 8 30 33 59 32 41-1 76-46 80-100 2-22-6-77-42-79C61 2-1 54 46 76\"\/>\n        <path class=\"a\" d=\"M204 126.9c1.4-6-1-23.7-8.8-23.3-33.2 1-44 50-31 54 11 3 22-10 36-25 2-3 14 9 25 10\"\/>\n        <path class=\"nie\" d=\"M211 157c45-44 65-58 70-54 6 5-16 42-12 45 6 4 47-55 57-49 7 4-7 34 4 47 8 11 20 7 28 1 18-14 28-28 27-22s-5 38 46 16c21-9 22-29 13-36-3-2-16 6-16 16-1 18 14 29 37 28\"\/>\n        <path class=\"t-1\" d=\"M387 80a1 1 0 1 0 2 0 1 1 0 1 0-2 0\"\/>\n        <path class=\"liu\" d=\"M444 184C549 88 546 23 536 23c-19 0-57 74-57 122 0 4 5 13 13 16 5 3 11 2 16 1 6-1 11-6 17-10l39-32c0 6-2 8-3 14-2 7-2 10 1 14l5 4c6 3 14 1 20-1 17-7 26-19 44-29 3-1 8-4 12-2l5 6c4 11 1 16 4 22s13 10 20 8 12-9 13-14l4-13 3-5 6-4 13-5c3-1 6-3 10-8\"\/>\n        <path class=\"t-2\" d=\"M576 85a1 1 0 1 0 2 0 1 1 0 1 0-2 0\"\/>\n        <path class=\"s-1\" d=\"M720 142c8 2 27 3 35-3 6-4-18-36-22-32-3 4-6 19-30 65\"\/>\n        <path class=\"s-2\" d=\"M756 140c4-1 9-4 12-8\"\/><\/svg>\n    <\/div>\n    <noscript><img decoding=\"async\" src=\"https:\/\/debesyla.lt\/uzrasai\/wp-content\/themes\/debesyla-uzrasai-child\/inc\/img\/fallback-parasas.png\" alt=\"Daniels\" style=\"top: -2.5em; position: relative;\"><\/noscript>","protected":false},"excerpt":{"rendered":"<p>Man ir saj\u016bta, ka j\u016bs v\u0113l neesat dzird\u0113ju\u0161i par \u0161o gr\u0101matu. Nebr\u012bn\u012b\u0161os \u2013 Lietuvas telev\u012bzijas \u0161ovu kritika nav visbie\u017e\u0101k apspriest\u0101 t\u0113ma. Un ko lai saka, ka \u0161\u012bs gr\u0101matas tir\u0101\u017ea ir tikai 400 vien\u012bbas...<\/p>","protected":false},"author":1,"featured_media":17370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[50,51,130],"class_list":{"0":"post-17368","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apzvalgos","8":"tag-knygos","9":"tag-marketingas","10":"tag-medijos"},"_links":{"self":[{"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/posts\/17368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/comments?post=17368"}],"version-history":[{"count":0,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/posts\/17368\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/media\/17370"}],"wp:attachment":[{"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/media?parent=17368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/categories?post=17368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/tags?post=17368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}