{"id":17361,"date":"2022-05-28T12:49:00","date_gmt":"2022-05-28T09:49:00","guid":{"rendered":"https:\/\/debesyla.lt\/uzrasai\/?p=17361"},"modified":"2022-04-25T12:41:54","modified_gmt":"2022-04-25T09:41:54","slug":"pirkejai-nemegsta-nuolaidu","status":"publish","type":"post","link":"https:\/\/debesyla.lt\/uzrasai\/lv\/2022\/pirceji-nevelas-atlaidi\/","title":{"rendered":"Pirc\u0113jiem nepat\u012bk atlaides"},"content":{"rendered":"

Atlaides ir lielisks veids, k\u0101 piesaist\u012bt klientus. Bet, ziniet, pirc\u0113jiem (slepus) nepat\u012bk atlaides. Ne jau t\u0101p\u0113c, ka atlaides b\u016btu sliktas \u2013 t\u0101p\u0113c, ka prece k\u0101dreiz bija bez t\u0101m.<\/p>\n

Piem\u0113ram, iedom\u0101jieties sevi:<\/p>\n

    \n
  1. redz\u0113j\u0101t zi\u0146as<\/a> \u2013 produkts, kas j\u016bs interes\u0113;<\/li>\n
  2. Cena god\u012bga, teiksim 20 eiro;<\/li>\n
  3. J\u016bs ieg\u0101d\u0101j\u0101ties preci, esat laim\u012bgs;<\/li>\n
  4. M\u0113nesi v\u0113l\u0101k redzat akciju - \u0161\u012b pati prece tagad tiek p\u0101rdota par 10 eiro, ar 50% atlaidi.<\/li>\n<\/ol>\n

    K\u0101 tu j\u016bties?<\/p>\n

    Protams, var mierin\u0101t sevi "vismaz es nopirku pirms visiem", bet ja prece ir tikai da\u017eas dienas pirms atlaides? K\u0101 tu j\u016bties? Es uzskatu, ka j\u016bs j\u016btaties apkr\u0101pts, maigi sakot, vai ne?<\/p>\n

    Atlaides piesaista uzman\u012bbu, bet pirc\u0113jiem nepat\u012bk atlaides, jo, ieraugot preci, kas ir l\u0113t\u0101ka par to, ko vi\u0146i ieg\u0101d\u0101j\u0101s, vi\u0146i jut\u012bsies slikti.<\/strong><\/p>\n

    Kas jums, preces p\u0101rdev\u0113jam, \u0161eit b\u016btu j\u0101dara?<\/h2>\n

    A) J\u016bs nekad nevarat p\u0101rdot preci + pievienot ekstras.<\/h3>\n

    Atlaide nav vien\u012bgais veids, k\u0101 piesaist\u012bt uzman\u012bbu. J\u016bs vienm\u0113r varat saglab\u0101t to pa\u0161u cenu, tikai katru reizi ar katru akciju pied\u0101v\u0101jiet papildu piemaksu, kas izmaksu zi\u0146\u0101 jums nav d\u0101rga.<\/p>\n

    To bie\u017ei dara Lietuvas telekomunik\u0101ciju komp\u0101nijas.<\/strong> Ieg\u0101d\u0101jies abonementu un, l\u016bk, ar \u0161o pied\u0101v\u0101jumu sa\u0146emsi ar\u012b Spotify abonementu uz m\u0113nesi. \u0160o abonementu izmaksas ir vair\u0101k vai maz\u0101k 0 eiro, bet rekl\u0101m\u0101s var b\u016bt nor\u0101d\u012bts, ka v\u0113rt\u012bba ir 9 eiro vai ar\u012b cik daudz Spotify abonements \u0161obr\u012bd maks\u0101. Rekl\u0101m\u0101 nav melu, jo v\u0113rt\u012bba nav tas pats, kas izmaksas.<\/p>\n

    B) Var nep\u0101rtraukti paaugstin\u0101t preces cenu.<\/h3>\n

    J\u0101. "Ar katru m\u0113nesi \u0161is video kurss k\u013c\u016bst arvien d\u0101rg\u0101ks, jo valst\u012b viss k\u013c\u016bst d\u0101rg\u0101ks, un kursu inform\u0101cija ir novecojusi." Vai ar\u012b tas pats.<\/p>\n

    Paties\u012bb\u0101 j\u016bs, iesp\u0113jams, jau saprat\u0101t, ka gandr\u012bz visi p\u0101rdev\u0113ji to dara, lai gan tas izklaus\u0101s d\u012bvaini \ud83d\ude42<\/p>\n

    SVAR\u012aGS:\u00a0<\/strong>NEDR\u012aKST p\u0113c Lietuvas likumiem paaugstin\u0101t cenu un p\u0113c tam m\u0101ksl\u012bgi "samazin\u0101t" ar atlaidi. Tas ir aizliegts un p\u0101rk\u0101pj visus rekl\u0101mas un cenu likumus. T\u0101p\u0113c neuzp\u016btiet cenu ar domu, ka v\u0113l\u0101k to pazemin\u0101sit ar atlaidi. P\u016btiet ar domu, ka materi\u0101li k\u013c\u016bst d\u0101rg\u0101ki vai ko j\u016bs izdom\u0101jat.<\/p>\n

    C) Var past\u0101v\u012bgi padar\u012bt preci l\u0113t\u0101ku un... zaud\u0113t naudu un klientus.<\/h3>\n

    Kad j\u016bsu produkts katru reizi k\u013c\u016bst l\u0113t\u0101ks - j\u016bsu eso\u0161ie un biju\u0161ie klienti to redz, vi\u0146i j\u016btas apkr\u0101pti, vi\u0146i vairs nepirks no jums par pilnu cenu. Kur\u0161 var pirkt par pilnu cenu, zinot, ka p\u0113c m\u0113ne\u0161a cena dubultosies?<\/p>\n

    Ta\u010du klienti nav vien\u012bgais zaud\u0113jums. Jo l\u0113t\u0101k p\u0101rdodat, jo maz\u0101k nopeln\u012bsit. Un tev pat\u012bk nauda, vai ne? Bie\u017ei vien atlaides ieg\u016bst vair\u0101k pirc\u0113ju, ta\u010du \u0161o pirc\u0113ju summa atlaidi neizp\u0113rk! <\/strong><\/p>\n

    To paman\u012bju, p\u0101rdodot pa\u0161att\u012bst\u012bbas kursu-r\u012bku Onbo.lt, kur, p\u0101rdodot preci par 60 eiro, katru m\u0113nesi mums bija ap t\u016bkstoti klientu un ar \u012bpa\u0161o 50% atlaidi klientu skaits bija tikai 1,8-2 reizes vair\u0101k. M\u0113s kop\u0101 nopeln\u012bj\u0101m tikpat vai pat maz\u0101k, un... sar\u016bgtin\u0101j\u0101m agr\u012bnos pirc\u0113jus. T\u0101 bija k\u013c\u016bda.<\/p>\n

    \n

    Esmu atkl\u0101jis, ka man vislab\u0101k padodas tad, ja nosaku cenu un neveicu atlaidi. Man pat\u012bk izmantot A metodi, pied\u0101v\u0101t katram klientam vi\u0146am piel\u0101gotu un noder\u012bgu papildin\u0101jumu.<\/p>\n

    \n \n \n \n \n \n \n \n \n <\/svg>\n <\/div>\n \"Daniels\"<\/noscript>","protected":false},"excerpt":{"rendered":"

    Atlaides ir lielisks veids, k\u0101 piesaist\u012bt klientus. Bet, ziniet, pirc\u0113jiem (slepus) nepat\u012bk atlaides. Ne jau t\u0101p\u0113c, ka atlaides b\u016btu sliktas \u2013 t\u0101p\u0113c, ka prece k\u0101dreiz bija bez t\u0101m.<\/p>","protected":false},"author":1,"featured_media":15555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[51,120],"class_list":{"0":"post-17361","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pamastymai","8":"tag-marketingas","9":"tag-verslas"},"_links":{"self":[{"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/posts\/17361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/comments?post=17361"}],"version-history":[{"count":0,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/posts\/17361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/media\/15555"}],"wp:attachment":[{"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/media?parent=17361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/categories?post=17361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/tags?post=17361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}