{"id":15579,"date":"2021-09-18T13:04:00","date_gmt":"2021-09-18T10:04:00","guid":{"rendered":"https:\/\/debesyla.lt\/uzrasai\/?p=15579"},"modified":"2021-07-22T22:24:07","modified_gmt":"2021-07-22T19:24:07","slug":"kuryba-nera-marketingas","status":"publish","type":"post","link":"https:\/\/debesyla.lt\/uzrasai\/lv\/2021\/radosums-nav-marketings\/","title":{"rendered":"Rado\u0161ums nav m\u0101rketings (T\u0101tad izstr\u0101d\u0101t\u0101jam ir nepiecie\u0161ams m\u0101rketinga draugs)<\/i>"},"content":{"rendered":"

Tas ir saist\u012bts. Izveidot un reklam\u0113t, rad\u012bt un p\u0101rliecin\u0101t, rad\u012bt un p\u0101rdot\u2026 Ta\u010du rado\u0161ums nav tas pats, kas m\u0101rketings.<\/strong><\/p>\n

...Un liel\u0101k\u0101 da\u013ca m\u016bsdienu "rad\u012b\u0161anas", diem\u017e\u0113l, ir tie\u0161i t\u0101 - m\u0101rketings. Saturs pat\u0113ri\u0146am. Nav gabals saj\u016bt\u0101m.<\/p>\n

Es pats to izdar\u012bju.<\/p>\n

Rakst\u012bju tekstus Facebook vai Instagram, lai tikai piev\u0113rstu uzman\u012bbu. Mekl\u0113ju veidus, k\u0101 notur\u0113t lapas apmekl\u0113t\u0101jus un palielin\u0101t abonentu skaitu procentos. Es A\/B p\u0101rbaud\u012bju visu - pogas, tekstus, virsrakstus... Svar\u012bgi, lai tikai mani lietot\u0101ji pat\u0113r\u0113tu p\u0113c iesp\u0113jas vair\u0101k satura + ieg\u0101d\u0101tos p\u0113c iesp\u0113jas vair\u0101k manu produktu.<\/p>\n

Pat\u0113ri\u0146am paredz\u0113t\u0101 satura izveide ir vienk\u0101r\u0161a un pat\u012bkama.<\/p>\n

Tas ir vienk\u0101r\u0161i, jo noteikumi \u0161eit ir skaidri - nav j\u0101b\u016bt ori\u0123in\u0101lam, lai piev\u0113rstu uzman\u012bbu - pietiek atk\u0101rtot to, kas \u0161obr\u012bd ir sarun\u0101, piemin\u0113t v\u0113l vienu slavenu v\u0101rdu, izmantot da\u017eus m\u0101rketinga trikus, piem\u0113ram, "Raksti koment\u0101ros TURPIN\u0100T, ja j\u016bs v\u0113laties, lai es uzrakstu turpin\u0101jumu" un labi, j\u016bs zin\u0101t, par ko es run\u0101ju. Facebook un Instagram ir pilns ar to. T\u0101pat ar\u012b p\u0101r\u0113jais internets.<\/p>\n

Tas ir jauki, jo tiek p\u0101rdots ar\u012b labs saturs pat\u0113ri\u0146am. Neatkar\u012bgi no t\u0101, ko v\u0113laties p\u0101rdot. Ja j\u016bs p\u0101rdosit sevi, j\u016bs sa\u0146emsiet komplimentus par to, cik fantastiski j\u016bs esat, ja j\u016bs p\u0101rdodat gr\u0101matas, cilv\u0113ki pirks j\u016bsu gr\u0101matas, jo vi\u0146i v\u0113l\u0113sies vair\u0101k j\u016bsu satura, un j\u016bs zin\u0101t, par ko es run\u0101ju. Internets ir pilns ar to.<\/p>\n

Es nesaku, ka saturs ir kait\u012bgs pat\u0113ri\u0146am. Varb\u016bt tam ir j\u0113ga. Varb\u016bt tas ir vajadz\u012bgs. Varb\u016bt, ja neb\u016btu \u0161\u012b satura - neb\u016btu nek\u0101das bl\u0113\u0146as, ar kur\u0101m pild\u012bt biznesa lapas... B\u016btu kauns... (Mmm...)<\/p>\n

Ta\u010du rado\u0161ums, \u012bsts rado\u0161ums, ir kas vair\u0101k.<\/p>\n

    \n
  1. Rado\u0161ums ir personisks.<\/strong> Rad\u012b\u0161ana nav dom\u0101ta mas\u0101m bez sejas. Saturs ir paredz\u0113ts. Tom\u0113r rad\u012b\u0161ana ir paredz\u0113ta tiem cilv\u0113kiem, kurus redzat. J\u016bs zin\u0101t. Vienai personai, kuru paz\u012bstat. Varb\u016bt ne vair\u0101k k\u0101 da\u017ei simti no tiem. Varb\u016bt tikai sev. Bet noteikti ne visai valstij un pasaulei. Rado\u0161ums ir personisks, un saturs ir saist\u012bts ar gr\u0101matas tuk\u0161o lappu\u0161u aizpild\u012b\u0161anu, cerot, ka taj\u0101s nejau\u0161i ieliksit kaut ko rado\u0161u.<\/li>\n
  2. Rado\u0161ums ir drosm\u012bgs.<\/strong> Tas tie\u0161\u0101m ir neizb\u0113gami \u2013 ja ap\u0146ematies koncentr\u0113ties tikai uz re\u0101liem cilv\u0113kiem, kuriem varat pal\u012bdz\u0113t, ir 99% cilv\u0113ki, kuriem j\u016bs nevarat pal\u012bdz\u0113t. Kop\u0113ts, veid\u0146u saturs pal\u012bdz\u0113s gandr\u012bz ikvienam. Strups, nolietots padoms nevienam nekait\u0113, un t\u0101p\u0113c tas ir ja ne noder\u012bgs (lab\u0101kaj\u0101 gad\u012bjum\u0101), tad vismaz neefekt\u012bvs (slikt\u0101kaj\u0101 gad\u012bjum\u0101, bet ac\u012bmredzami ne slikt\u0101). Bet rado\u0161ums \u2014 drosm\u012bgs rado\u0161ums \u2014 var kait\u0113t. Vi\u0146a tiks ievainota. Liel\u0101kajai da\u013cai cilv\u0113ku riebsies j\u016bsu rado\u0161ums, j\u016bsu rupj\u012bba, d\u012bvain\u012bba un at\u0161\u0137irt\u012bba. J\u016bs uzdro\u0161in\u0101ties pateikt to, ko neviens cits neuzdro\u0161in\u0101s teikt. Un taj\u0101 pa\u0161\u0101 laik\u0101 \u0161is rad\u012bjums pal\u012bdz\u0113s procentu\u0101li, kam rad\u012bjums bija paredz\u0113ts.<\/li>\n<\/ol>\n

    K\u0101 satura vai rado\u0161s amatnieks varat izv\u0113l\u0113ties str\u0101d\u0101t pie satura vai rado\u0161uma.<\/p>\n

    \u2026Izv\u0113lies vienu. Lai iet pa ce\u013cu, kas darbojas, vai ce\u013cu, kas papla\u0161ina sabiedr\u012bbu, kult\u016bru vai visu, ko v\u0113laties papla\u0161in\u0101t...<\/p>\n

    Viens ce\u013c\u0161 glaimo, bet otrs atgr\u016b\u017e.<\/strong><\/p>\n

    Abi no tiem sniedz labumu sabiedr\u012bbai. Abi ir ienes\u012bgi. Nedom\u0101jiet, ka veidot\u0101ji nepelna naudu no drosm\u012bgiem darbiem \u2013 vi\u0146i to dara! Un nedom\u0101jiet, ka saturs pat\u0113ri\u0146am noz\u012bm\u0113 garant\u0113tu pe\u013c\u0146u.<\/p>\n

    Ir tikai divi veidi. Kuru j\u016bs izv\u0113laties \u0161odienas projektam, pie kura pa\u0161laik str\u0101d\u0101jat? K\u0101du ce\u013cu izv\u0113l\u0113sies n\u0101kamajam darbam?<\/p>\n

    (N\u0113, t\u0101 nav laul\u012bba - j\u016bs varat main\u012bt ce\u013cus un varat sajaukt. Tikai ne vienlaikus.)<\/p>\n

    \n \n \n \n \n \n \n \n \n <\/svg>\n <\/div>\n \"Daniels\"<\/noscript>","protected":false},"excerpt":{"rendered":"

    Tas ir saist\u012bts. Izveidot un reklam\u0113t, rad\u012bt un p\u0101rliecin\u0101t, rad\u012bt un p\u0101rdot\u2026 Ta\u010du rado\u0161ums nav tas pats, kas m\u0101rketings.<\/strong><\/p>","protected":false},"author":1,"featured_media":16696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[59,51],"class_list":{"0":"post-15579","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pamastymai","8":"tag-kurybiskumas","9":"tag-marketingas"},"_links":{"self":[{"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/posts\/15579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/comments?post=15579"}],"version-history":[{"count":0,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/posts\/15579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/media\/16696"}],"wp:attachment":[{"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/media?parent=15579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/categories?post=15579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/lv\/wp-json\/wp\/v2\/tags?post=15579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}