{"id":3281,"date":"2017-09-03T08:32:15","date_gmt":"2017-09-03T05:32:15","guid":{"rendered":"http:\/\/danieliusg.lt\/?p=3281"},"modified":"2021-09-14T18:55:10","modified_gmt":"2021-09-14T15:55:10","slug":"brainstorm","status":"publish","type":"post","link":"https:\/\/debesyla.lt\/uzrasai\/en\/2017\/brainstorm\/","title":{"rendered":"What is Brainstorming and what work is this technique for?"},"content":{"rendered":"<aside>Goal of the day: <a href=\"https:\/\/debesyla.lt\/uzrasai\/en\/issukis-365\/\">2320 words<\/a>. Written: <strong>494<\/strong>.<\/aside>\n<p>The name and technique of brainstorming, perhaps better known to us as &quot;brainstorming&quot; or &quot;brainstorming&quot;, was created by Alex Osborn in 1953. He described this method in his book &quot;Applied Imagination&quot;.<\/p>\n<p>The brainstorming method is one of the most popular in the world, it is used by such companies as Apple, Volkswagen, and many other creative organizations.<\/p>\n<p>It is also used in Lithuania, but not as widely as abroad. You can find dozens of methods of this method on the Internet, but this time I will describe the classic brainstorming technique.<\/p>\n<h2>So what is Brainstorm?<\/h2>\n<p><strong>Purpose of the method: <\/strong>to quickly generate as many ideas as possible to solve the problem, overcome thinking inertia, stereotypes, excessive logic and involve the collective in the general process of generating ideas.<\/p>\n<p>Logic in business is not too bad, but in the ideation phase you need some creativity. That&#039;s what this technique is for.<\/p>\n<p>The classic brainstorming method is divided into two phases:<\/p>\n<ol type=\"disc\">\n<li>Generating ideas;<\/li>\n<li>Analyzing ideas.<\/li>\n<\/ol>\n<p><strong>Rules:<\/strong><\/p>\n<ul>\n<li>Any criticism of the idea is prohibited, as it closes the way for further generation of ideas.<\/li>\n<li>Refusal of prejudices, individual likes or dislikes, personalities.<\/li>\n<li>The idea must be told in a maximum of three sentences.<\/li>\n<li>The focus is on quantity, because the more ideas, the more non-standard ideas that can change everything.<\/li>\n<\/ul>\n<p><strong>To use this method, you must:<\/strong><\/p>\n<ul>\n<li>Have a problem to solve.<\/li>\n<li>Having at least one person with a head, it would be good to have lunch and focus.<\/li>\n<li>Have a place with a whiteboard, projector or sheet of paper that is clearly visible to all participants.<\/li>\n<li>Have a manager to ensure order and record ideas.<\/li>\n<\/ul>\n<h2>Performance:<\/h2>\n<ol>\n<li>Identify the problem.<\/li>\n<li>Write it on the board.<\/li>\n<li>Prepare the place where the creative process will take place.<\/li>\n<li>Set method time.<\/li>\n<li>The leader explains the rules to the participants.<\/li>\n<li>As ideas begin to be generated, they are written on the board.<\/li>\n<li>At the end of the session, the manager and experts analyze all the ideas presented.<\/li>\n<li>Prepare an action plan for the selected ideas.<\/li>\n<\/ol>\n<p><strong>Advices:<\/strong><\/p>\n<ul type=\"disc\">\n<li>Every idea must be accepted and written down, no matter how unrealistic.<\/li>\n<li>Don&#039;t form a group where there are owls and owls together, because then both groups will not be at the peak of creativity.<\/li>\n<li>The most favorable time for Vyturi: 7-9 am, in the morning.<\/li>\n<li>The most favorable time for Owls: 18-20h, in the evening.<\/li>\n<li>The most unfavorable time for brainstorming: 4-6 p.m., because &quot;Ai. Maybe tomorrow?&quot;.<\/li>\n<li>Phrases such as:\n<ul>\n<li>&quot;Let&#039;s put the idea aside&quot;<\/li>\n<li>&quot;Sounds stupid&quot;<\/li>\n<li>&quot;Who will do it?&quot;<\/li>\n<li>&quot;We have no money&quot;<\/li>\n<li>&quot;We tried it&quot;<\/li>\n<\/ul>\n<\/li>\n<li>Don&#039;t be afraid to look ridiculous, stupid, presenting your idea.<\/li>\n<li>Delay a final decision for at least 24 hours.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<aside>Goal of the day: <a href=\"https:\/\/debesyla.lt\/uzrasai\/en\/issukis-365\/\">2320 words<\/a>. Written: <strong>494<\/strong>.<\/aside>\n<p>The name and technique of brainstorming, perhaps better known to us as &quot;brainstorming&quot; or &quot;brainstorming&quot;, was created by Alex Osborn in 1953. He described this method in his book &quot;Applied Imagination&quot;.<\/p>","protected":false},"author":1,"featured_media":16827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[2,59,85],"class_list":{"0":"post-3281","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pamastymai","8":"tag-365-tekstai","9":"tag-kurybiskumas","10":"tag-metodai"},"_links":{"self":[{"href":"https:\/\/debesyla.lt\/uzrasai\/en\/wp-json\/wp\/v2\/posts\/3281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/debesyla.lt\/uzrasai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/debesyla.lt\/uzrasai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/en\/wp-json\/wp\/v2\/comments?post=3281"}],"version-history":[{"count":0,"href":"https:\/\/debesyla.lt\/uzrasai\/en\/wp-json\/wp\/v2\/posts\/3281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/en\/wp-json\/wp\/v2\/media\/16827"}],"wp:attachment":[{"href":"https:\/\/debesyla.lt\/uzrasai\/en\/wp-json\/wp\/v2\/media?parent=3281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/en\/wp-json\/wp\/v2\/categories?post=3281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/debesyla.lt\/uzrasai\/en\/wp-json\/wp\/v2\/tags?post=3281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}