{"id":7953,"date":"2016-05-16T18:00:21","date_gmt":"2016-05-16T15:00:21","guid":{"rendered":"https:\/\/debesyla.lt\/?p=7953"},"modified":"2021-07-05T20:53:03","modified_gmt":"2021-07-05T17:53:03","slug":"aurelijus-katkevicius","status":"publish","type":"post","link":"https:\/\/debesyla.lt\/lv\/aurelijs-katkevics\/","title":{"rendered":"Aur\u0113lijs Katkevi\u010ds, "Biznesa klases" redaktors.<\/i>:<\/del> Ko v\u0113rts ir m\u016bsdienu cilv\u0113ks?"},"content":{"rendered":"

Aur\u0113lijs Katkevi\u010ds: <\/strong>\u017eurn\u0101lists, \u017eurn\u0101la "Verslo Klasse" redaktors un viens no pirmajiem sabiedrisko attiec\u012bbu speci\u0101listiem Lietuv\u0101. \u0160odien m\u0113s ar vi\u0146u run\u0101jam!<\/p>\n

\u0160is autors ir d\u012bvains. Ne t\u0101p\u0113c, ka vi\u0146am b\u016btu k\u0101di nepat\u012bkami tr\u016bkumi, bet t\u0101p\u0113c, ka vi\u0146\u0161 nekur neizplata savas domas. Kad citi autori raksta Facebook, Aur\u0113lijs raksta \u017eurn\u0101lus.<\/p>\n

\"Biznesa klase\", \"Ilustr\u0113t\u0101 zin\u0101tne\", \"Ilustr\u0113t\u0101 v\u0113sture\", un n\u0101kotn\u0113 vi\u0146i dom\u0101 izdot v\u0113l vienu gr\u0101matu par m\u016bsdienu kult\u016bru. Esmu p\u0101rliecin\u0101ts, ka j\u016bs jau esat redz\u0113ju\u0161i pirmos tr\u012bs izdevumus \u017eurn\u0101lu stendos.<\/p>\n

A. Katkevi\u010ds ir ar\u012b daudzvalodu sabiedrisko attiec\u012bbu speci\u0101lists. Un \u0161odien tas non\u0101ca Debesylas rok\u0101s. Parun\u0101sim ar vi\u0146u.<\/p>\n

\"\"<\/figure>\n

Foto Lukass Balandis.<\/p>\n

\ud83d\udcf0<\/span><\/span> Vispirms gribu jaut\u0101t jums k\u0101 "Biznesa klases" redaktorei, ar k\u0101diem cilv\u0113kiem jums ir viegli un labi komunic\u0113t?<\/h2>\n

Gr\u016bts jaut\u0101jums. Varb\u016bt j\u0101s\u0101k ar to: katram cilv\u0113kam ir \u012bpa\u0161s valodas ap\u0123\u0113rbs. Advok\u0101ts, uz\u0146\u0113m\u0113js, datorzin\u0101tnieks \u2013 katram savs \u017eargons.<\/p>\n

Visgr\u016bt\u0101k man ir komunic\u0113t ar da\u017e\u0101du iest\u0101\u017eu un organiz\u0101ciju vad\u012bt\u0101jiem, un vi\u0146iem bie\u017ei ir lingvistisk\u0101 \u010daula - iem\u0101c\u012bti, uztren\u0113ti teikumi. Visviegl\u0101k ir ar tiem, kam nav \u0161\u012b lingvistisk\u0101 ap\u0123\u0113rba. Kas ir par sevi, par sevi un par sevi.<\/p>\n

\ud83d\udcf0<\/span><\/span> Da\u017ereiz cilv\u0113ki, kuriem nav pieredzes, \u0161aub\u0101s, vai ir izv\u0113l\u0113ju\u0161ies pareizo ce\u013cu. K\u0101du padomu j\u016bs vi\u0146iem dotu?<\/h3>\n

Pa\u0161laik aicin\u0101jums k\u013c\u016bst \u013coti dinamisks. Jo ar\u012b laikmets ir \u0101rk\u0101rt\u012bgi dinamisks. Iesp\u0113jams, jebkuras tehnisk\u0101s zin\u0101tnes zin\u0101\u0161anas, viss komplekss vai kods ir novecojis 2-3 gadu laik\u0101. Humanit\u0101raj\u0101s zin\u0101tn\u0113s notiek tas pats, varb\u016bt ne tik \u0101tri, bet pietiekami \u0101tri.<\/p>\n

Viss main\u0101s. T\u0101p\u0113c dz\u012bvot, pie\u0137eroties savam izdom\u0101tam m\u0113r\u0137im, ko iesaka vec\u0101ki vai vide, m\u016bsdien\u0101s nav j\u0113gas. Vien\u012bgais m\u0113r\u0137is un vien\u012bgais moto \u0161aj\u0101 nemit\u012bgi main\u012bgaj\u0101 pasaul\u0113 var\u0113tu b\u016bt: b\u016bt p\u0113c iesp\u0113jas elast\u012bg\u0101kam un m\u0101c\u012bties visas dz\u012bves garum\u0101.<\/p>\n

\ud83d\udcf0<\/span><\/span> Un no k\u0101 tu m\u0101cies?<\/h3>\n

Es s\u0113\u017eu uz milz\u012bgas inform\u0101cijas "caurules".<\/p>\n

\ud83d\udcf0<\/span><\/span> K\u0101 nepazust \u0161aj\u0101 inform\u0101cij\u0101? Satiksme ir milz\u012bga.<\/h3>\n

es nezinu. Es t\u0101 dz\u012bvoju kop\u0161 1986. gada (tas ir 30 gadi). Tas pats ir, ja simtk\u0101jainim pras\u0101m \u2013 k\u0101 tu staig\u0101? Vai Benedikta Vanago - k\u0101 tu brauc? Kad esat pieradis, tas vienk\u0101r\u0161i darbojas.<\/p>\n

\ud83d\udcf0<\/span><\/span> Ja cilv\u0113ks nolemtu sekot j\u016bsu p\u0113d\u0101s un k\u013c\u016bt par \u017eurn\u0101listu, ko j\u016bs ieteiktu?<\/h3>\n

Esmu p\u0101rliecin\u0101ts, ka t\u0101das profesijas k\u0101 \u017eurn\u0101lists nav. \u0160\u012b ir amatniec\u012bba. Profesija ir pavisam cita. Profesija ir sistem\u0101tiskas zin\u0101\u0161anas par Visuma uzb\u016bvi un sabiedr\u012bbu \u2013 izpratne par pasauli. Un pats galvenais ir discipl\u012bnas, prasmju, kaut k\u0101 nopietna apguve.<\/p>\n

Es ieteiktu visiem pabeigt dogmatisko teolo\u0123iju, kvantu fiziku, klasisko filolo\u0123iju. Kas dod pamatzin\u0101\u0161anas par pasaules un civiliz\u0101cijas att\u012bst\u012bbu.<\/p>\n

\ud83d\udcf0<\/span><\/span> Un vai mums ir vajadz\u012bgas pamatzin\u0101\u0161anas, lai b\u016btu da\u017e\u0101da inform\u0101cija?<\/h3>\n

Nav nepiecie\u0161ams daudz zin\u0101\u0161anu. Es run\u0101ju par zin\u0101tnisk\u0101s dom\u0101\u0161anas principiem. Zin\u0101tnisk\u0101s \u2013 skeptisk\u0101s, bet zin\u0101tk\u0101r\u0101s un optimistisk\u0101s \u2013 dom\u0101\u0161anas principi. T\u0101s vajadz\u0113tu ieg\u016bt. Tie ir pamats. Viss p\u0101r\u0113jais ir viegli sak\u0101rtots.<\/p>\n

\ud83d\udcf0<\/span><\/span> J\u016bs reiz teic\u0101t, ka pasauli nevalda nauda, bet gan st\u0101sti. K\u0101 izst\u0101st\u012bt \u0161o labo st\u0101stu?<\/h3>\n

Atbildes uz \u0161o jaut\u0101jumu studentiem m\u0101cu apm\u0113ram semestri. To nav iesp\u0113jams aprakst\u012bt da\u017eos teikumos.<\/p>\n

\ud83d\udcf0<\/span><\/span>\u00a0Un k\u0101di b\u016btu pamatprincipi?<\/h3>\n

Nebaidieties no sevis. Katrs cilv\u0113ks ir unik\u0101ls<\/strong>- st\u0101sts notiek, kad tas ir tavs st\u0101sts. <\/strong>J\u016bsu pirmais jaut\u0101jums ir tie\u0161i par to.<\/p>\n

K\u0101 cilv\u0113kam, k\u0101 indiv\u012bdam, kur\u0161 redz pasauli t\u0101du, k\u0101du to redz tikai vi\u0146\u0161, man ir instrumenti \u2013 valoda \u2013 ar kuru pal\u012bdz\u012bbu es varu pazi\u0146ot savu unik\u0101lo redz\u0113jumu un dom\u0101\u0161anu, un tad notiek st\u0101sts. Tikai tad cilv\u0113ks izlau\u017eas no t\u0101m apg\u016btaj\u0101m fr\u0101z\u0113m, \u017eargoniem, kas daudz ko sl\u0113pj.<\/p>\n

\ud83d\udcf0<\/span><\/span> Es gribu jums uzdot v\u0113l vienu jaut\u0101jumu - da\u017ereiz roboti raksta rakstus \u017eurn\u0101listu viet\u0101. K\u0101 b\u016bt \u012bpa\u0161am cilv\u0113kam, kuru nevar aizst\u0101t ar tehnolo\u0123ij\u0101m?<\/h3>\n

Tikai pag\u0101ju\u0161aj\u0101 ned\u0113\u013c\u0101<\/a>, Google dators AlfaGo uzvar\u0113ja go pasaules \u010dempionu no Dienvidkorejas L\u012b Sedolu. Go ir sena \u0137\u012bnie\u0161u sp\u0113le un v\u0113l nesen tika uzskat\u012bts, ka dators tur nevar p\u0101rsp\u0113t cilv\u0113ku, jo sp\u0113lei ir vair\u0101k kombin\u0101ciju nek\u0101 Visum\u0101 ir atomu.<\/p>\n

Jau vair\u0101k nek\u0101 desmit gadus programmas veido report\u0101\u017eas un raksta tekstus, kas m\u016bs sasniedz caur zi\u0146u straumi.<\/p>\n

Tos var sak\u0101rtot: vispirms sports, tad ekonomika, noziedz\u012bba utt. Ir noteikti standarta algoritmi, standarta situ\u0101cijas un elementi - vienm\u0113r ir l\u012b\u0137is, vienm\u0113r ir slepkava, akciju v\u0113rt\u012bba kr\u012btas, akciju v\u0113rt\u012bba ce\u013cas, basketbolists iemet tr\u012bspunktu metienu utt.<\/p>\n

Bet ir divas lietas, ko m\u0101ksl\u012bgais intelekts nesp\u0113s paveikt: <\/strong>Pirmk\u0101rt, vi\u0146am neb\u016bs unik\u0101las sp\u0113jas redz\u0113t situ\u0101ciju un izst\u0101st\u012bt viedokli unik\u0101l\u0101 valod\u0101.<\/p>\n

Tom\u0113r m\u016bsu smadzen\u0113s ir vair\u0101k neironu savienojumu, t\u0101p\u0113c m\u016bsu redzes lauki un asoci\u0101cijas, iesp\u0113jams, ir pla\u0161\u0101ki. Tas ir viens no iemesliem, k\u0101p\u0113c m\u016bsu profesija \u2013 st\u0101stu m\u0101ksla \u2013 nepazud\u012bs.<\/p>\n

Un otr\u0101 lieta ir t\u0101<\/strong> ka inform\u0101cijas p\u0101rslodze m\u016bsdienu pasaul\u0113 ir milz\u012bga un \u0161\u012b iemesla d\u0113\u013c daudzi cilv\u0113ki sl\u012bgst zin\u0101m\u0101 inform\u0101cijas vienaldz\u012bb\u0101.<\/p>\n

Zin\u0101\u0161anas kr\u012bt no visur, un to ir daudz. Tie p\u0101rsvar\u0101 ir emocion\u0101li, bet galu gal\u0101 tas neko neaizrauj, nekaitina un neko neiem\u0101c\u0101s. Inform\u0101cijas p\u0101rslodze k\u013c\u016bst par baltu troksni.<\/p>\n

\"\"<\/figure>\n

Foto no "K\u0101p\u0146u galerijas".<\/p>\n

T\u0101p\u0113c svar\u012bga ir otr\u0101 funkcija:<\/strong> Personaliz\u0113jiet zin\u0101\u0161anu pl\u016bsmu atbilsto\u0161i konkr\u0113tam klientam: kas vi\u0146am vajadz\u012bgs un k\u0101 vi\u0146\u0161 v\u0113l\u0113tos redz\u0113t \u0161\u012bs zin\u0101\u0161anas.<\/p>\n

\u0160eit ir v\u0113l viena m\u016bsu amata n\u0101kotnes perspekt\u012bva\u00a0\u2014 k\u013c\u016bt par inform\u0101cijas disk\u017eokejiem\u00a0\u2014 no \u0161\u012bs milz\u012bg\u0101s inform\u0101cijas straumes atlas\u012bt to, kas konkr\u0113tam cilv\u0113kam ir vajadz\u012bgs.<\/p>\n

\ud83d\udcf0<\/span><\/span> Vai tas ir l\u012bdz\u012bgs soci\u0101lajiem t\u012bkliem, kur j\u016bs izv\u0113laties, k\u0101du inform\u0101ciju v\u0113laties redz\u0113t?<\/h3>\n

Soci\u0101lie t\u012bkli ir \u013coti interesants, pa\u0161organiz\u0113jas un pa\u0161m\u0101c\u012bbas modelis, kas darbojas p\u0113c neironu t\u012bklu principa. M\u0101ksl\u012bgais intelekts daudz m\u0101c\u0101s no soci\u0101lajiem t\u012bkliem. Vi\u0146u darba veids ir \u013coti interesants un daudzsolo\u0161s.<\/p>\n

\ud83d\udcf0<\/span><\/span> J\u016bs esat re\u0123istr\u0113ts k\u0101dos soci\u0101lajos t\u012bklos - ko tie jums dod?<\/h3>\n

Linkedin b\u016bt\u012bb\u0101 ir darba mekl\u0113\u0161anas t\u012bkls, un es p\u0101rtraucu to mekl\u0113t pirms desmit gadiem. Attiec\u012bb\u0101 uz Google+ tas bija Facebook konkurents, un to bija interesanti izm\u0113\u0123in\u0101t. Es neesmu re\u0123istr\u0113jies Facebook, bet es tam sekoju. 1<\/a><\/p>\n

Google+ man izm\u0113\u0123in\u0101jumu laukums<\/strong>, kur var p\u0101rbaud\u012bt, p\u0101rbaud\u012bt vienu citu domu vai ideju. Priek\u0161roc\u012bba ir t\u0101da, ka tas nav pla\u0161\u0101m mas\u0101m zin\u0101ms produkts, t\u0101p\u0113c daudz maz\u0101k koment\u0101ru ir par b\u0113rnu nolaup\u012b\u0161anu Akropol\u0113.<\/p>\n

Piem\u0113ram, ja j\u016bs izvirziet noteiktu priek\u0161statu par pa\u0161regul\u0101cijas meh\u0101nismiem sabiedr\u012bb\u0101 vai koment\u0101ru par to, k\u0101 Ir\u0101nas l\u012bgums ietekm\u0113s naftas cenu sv\u0101rst\u012bbas, tad cilv\u0113ki paties\u012bb\u0101 n\u0101k apspriest naftas tirgu, nevis teikt, ka j\u016bs esat Va\u0161ingtonas vai Maskavas a\u0123ents.<\/p>\n

\"\"<\/figure>\n

Otr\u0101 lieta - tas ir ideju avots.<\/strong> Redzu daudz inform\u0101cijas pl\u016bsmu, pa kur\u0101m peld idejas no da\u017e\u0101d\u0101m jom\u0101m. Es ieg\u016bstu daudz da\u017e\u0101du inform\u0101ciju.<\/p>\n

Un tre\u0161\u0101 lieta ir Es tur atrodu autoru.<\/strong> Tur raksta daudz cilv\u0113ku. Sal\u012bdzinot ar to, k\u0101 es str\u0101d\u0101ju literat\u016br\u0101 un m\u0101ksl\u0101 pirms tr\u012bsdesmit gadiem, tas ir milz\u012bgs progress un priek\u0161roc\u012bba.<\/p>\n

Tagad es katru dienu redzu nepr\u0101t\u012bgi daudz potenci\u0101lo rakstnieku, kuriem ir kas interesants sak\u0101ms par daudz\u0101m liet\u0101m. Un man ir iesp\u0113ja redz\u0113t vi\u0146u v\u0113sturi, pag\u0101tnes esejas un to, k\u0101 vi\u0146i raksta, ko vi\u0146i var past\u0101st\u012bt. Pieejam\u0101 pl\u016bsmas un izv\u0113les telpa ir iev\u0113rojami liel\u0101ka.<\/p>\n

Un viens no maniem redaktora pien\u0101kumiem ir atrast autorus, t\u0101p\u0113c Google+ ir \u0101rk\u0101rt\u012bgi \u0113rts darbam.<\/p>\n

\ud83d\udcf0<\/span><\/span> Es v\u0113los jums jaut\u0101t ar\u012b par konkr\u0113tu jomu - publisko uzst\u0101\u0161anos. Tas ir paredz\u0113ts tikai politi\u0137iem un uz\u0146\u0113mumu vad\u012bt\u0101jiem. Bet vai t\u0101 ir taisn\u012bba?<\/h3>\n

Mums ar to ir milz\u012bga probl\u0113ma, t\u0101pat k\u0101 ar rakst\u012b\u0161anu. M\u0113s k\u0101 lietuvie\u0161i, iesp\u0113jams, neprotam b\u016bt publiski da\u017eu m\u016bsu mentalit\u0101tes \u012bpa\u0161\u012bbu d\u0113\u013c. Un \u0161\u012b, iesp\u0113jams, ir viena no m\u016bsu psihotipa liel\u0101kaj\u0101m probl\u0113m\u0101m.<\/p>\n

Es nezinu, k\u0101p\u0113c publisk\u0101 komunik\u0101cija ilgu laiku ir bijusi k\u0101 cita valoda.Es ieviestu retorikas stundas un publisk\u0101s debates skol\u0101s. Es ieviestu ar\u012b rakst\u012b\u0161anu - ne tikai t\u0101du, k\u0101da t\u0101 ir tagad. Cilv\u0113ks ir tas, ko vi\u0146\u0161 saka.<\/strong><\/p>\n

Tas, ko vi\u0146\u0161 sp\u0113j nodot mutiski un rakstiski, ir tas, kas vi\u0146u at\u0161\u0137ir no cit\u0101m rad\u012bb\u0101m.<\/p>\n

\ud83d\udcf0<\/span><\/span> Paldies Aur\u0113lijs!<\/h2>\n

Man patika! Uzzin\u0101ju da\u017eas interesantas lietas par Aur\u0113liju un ieguvu jaunas idejas. Bet k\u0101 tu dom\u0101?<\/p>\n

Dalieties koment\u0101ros zem\u0101k.<\/p>\n

\u2013 Da\u013ca Sipavi\u010d\u016bte<\/strong><\/p>\n

  1. \u0160\u012b intervija tika ierakst\u012bta 2016. gada s\u0101kum\u0101. \u0160obr\u012bd (2020.\u00a0gada s\u0101kum\u0101) Google+ t\u012bkls jau ir sl\u0113gts, un Aur\u0113lijam Katkevi\u010dam ir person\u012bgais konts Facebook t\u012bkl\u0101.↩<\/a><\/p><\/li><\/ol><\/div>","protected":false},"excerpt":{"rendered":"

    Aurelijus Katkevi\u010dius: \u017eurn\u0101lists, \u017eurn\u0101la Verslo klas\u0117 redaktors un viens no pirmajiem sabiedrisko attiec\u012bbu speci\u0101listiem Lietuv\u0101. \u0160odien m\u0113s ar vi\u0146u \u0146emam interviju! \u0160is autors ir d\u012bvains. Ne t\u0101p\u0113c, ka vi\u0146am ir k\u0101di nepat\u012bkami netikumi, bet gan t\u0101p\u0113c, ka vi\u0146\u0161 nekur neizplata savas idejas. Kad citi autori raksta Facebook - Aurelijs raksta \u017eurn\u0101lus. Vi\u0146\u0161 raksta \"Biznesa klasei\", \"Ilustr\u0113tajai zin\u0101tnei\", \"Ilustr\u0113tajai v\u0113sturei\" un \"N\u0101kotnei [...]\".<\/p>","protected":false},"author":37,"featured_media":16820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":{"0":"post-7953","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-debesylieciai"},"_links":{"self":[{"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/posts\/7953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/comments?post=7953"}],"version-history":[{"count":0,"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/posts\/7953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/media\/16820"}],"wp:attachment":[{"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/media?parent=7953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/categories?post=7953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/tags?post=7953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}