{"id":13043,"date":"2018-03-06T12:19:43","date_gmt":"2018-03-06T10:19:43","guid":{"rendered":"https:\/\/debesyla.lt\/?p=13043"},"modified":"2021-10-06T01:23:31","modified_gmt":"2021-10-05T22:23:31","slug":"prenumeratoriu-apokalipse","status":"publish","type":"post","link":"https:\/\/debesyla.lt\/lv\/abonents-apokalipse-2\/","title":{"rendered":"K\u0101 es pazaud\u0113ju 21.7% savu fanu 8 stundu laik\u0101"},"content":{"rendered":"

\u0160o rakstu ir rakst\u012bjis Danielius, visvair\u0101k las\u012btais pa\u0161att\u012bst\u012bbas emu\u0101rs Lietuv\u0101 - Debesyla.lt<\/a>\u00a0 - Autors. Turpini las\u012bt.<\/p>\n

\n

Todien man bija murgs. N\u0113, man nebija j\u0101iet uz skolu, neviens mani nedzen\u0101ja, es neatradu m\u0101j\u0101 sl\u0113ptu istabu un... Eh\u2026 *Mekl\u0113ju sarakstu ar izplat\u012bt\u0101kajiem murgu scen\u0101rijiem*... Man zobi nekrita \u0101r\u0101. \u2026 D\u017eo. T\u0101 ar\u012b nenotika.<\/p>\n

T\u0101 viet\u0101 es pamodos bez 21.7% abonentiem. Es pazaud\u0113ju 909 cilv\u0113kus. Kaut kur!<\/p>\n

K\u0101p\u0113c \u0161iem cilv\u0113kiem es s\u0101ku nepatikt? Ko es nopeln\u012bju? Kaut kas nav k\u0101rt\u012bb\u0101? mans emu\u0101rs<\/a>, facebook<\/a>? K\u0101ds par mani meloja? KAS NOTIEK???<\/p>\n

Jo att\u0113ls izskat\u012bj\u0101s \u0161\u0101di:<\/p>\n

Un \u0161is neizskat\u0101s laim\u012bgs... It \u012bpa\u0161i, kad tie 4,2 t\u016bkst tu pats audzini cilv\u0113kus, tirgoji, komunic\u0113ji ar vi\u0146iem, s\u016bt\u012bji v\u0113stules un cit\u0101di - tu veido saturu jau 5 gadus.<\/p>\n

Kas notika? Izr\u0101d\u0101s joc\u012bga lieta\u2026<\/p>\n

Es pats noraid\u012bju \u0161os cilv\u0113kus<\/h2>\n

Es izdz\u0113su 909 cilv\u0113kus, kuri parakst\u012bj\u0101s uz man\u0101m dom\u0101m pa e-pastu. ar v\u0113stul\u0113m.<\/p>\n

Vai es esmu v\u0101jpr\u0101t\u012bgs un neatceros, k\u0101 es to izdar\u012bju?<\/p>\n

Ac\u012bmredzot nebiju v\u0101jpr\u0101t\u012bgs, bet es tie\u0161\u0101m s\u0101kum\u0101 neatcer\u0113jos, k\u0101 es to izdar\u012bju. Tikai p\u0113c e-pasta p\u0101rbaudes pasta pieg\u0101des pakalpojums (Akt\u012bv\u0101 kempings<\/a>, iesaku) Redz\u0113ju - galu gal\u0101 autom\u0101tisko p\u0101rbaud\u012bt\u0101ju biju uzst\u0101d\u012bjis pirms pusgada:
\nKontaktpersona nav atv\u0113rusi nevienu pastu [180] dienu laik\u0101 -> dz\u0113st.<\/p>\n

Vienk\u0101r\u0161i. Nav lia lia, m\u0113s to izdz\u0113\u0161am un saliekam kop\u0101.<\/p>\n

Es nomierin\u0101jos, kad to ieraudz\u012bju. P\u0113d\u0113j\u0101 pusgad\u0101 t\u0101 pamaz\u0101m dz\u0113susi vair\u0101k nek\u0101 1,1 t\u016bkst. kontakti (potenci\u0101lie pirc\u0113ji!!!) un man ir skumji, ka Facebook kaut ko t\u0101du nevar izdar\u012bt. Es ar\u012b v\u0113l\u0113tos zaud\u0113t vismaz 20% manu Facebook sekot\u0101ju.<\/p>\n

\u2026K\u0101p\u0113c?<\/p>\n

PIRMAIS: \u0160ie cilv\u0113ki maks\u0101 naudu.<\/h3>\n

Un, ja tev ir auditorija (neatkar\u012bgi no: Facebook, e-past\u0101, cit\u0101di apmekl\u0113jot tavu lapu vai fizisko veikalu) \u2013 ar\u012b tev tas maks\u0101.<\/p>\n

    \n
  1. Man tas maks\u0101 e. v\u0113stu\u013cu s\u016bt\u012b\u0161anu, jo fiziski netiktu ar t\u0101diem daudzumiem gal\u0101 - manu\u0101li caur Gmail nevar\u0113tu nos\u016bt\u012bt.<\/li>\n
  2. Facebook reklam\u0113\u0161ana Jurgitai maks\u0101, jo jo vair\u0101k Facebook lapai seko sekot\u0101ji, jo maz\u0101ka summa (procenti) redz zi\u0146as bez rekl\u0101mas. Apskatiet klasisk\u0101s m\u0101kslas memes Facebook lapu, kuram ir vair\u0101k nek\u0101 4,9 miljoni sekot\u0101ju<\/a>, bet tikai sa\u0146em t\u016bksto\u0161iem reakciju uz zi\u0146\u0101m. Pat t\u0101s lapas zi\u0146as, kur\u0101m tiek piev\u0113rsta visliel\u0101k\u0101 uzman\u012bba (~49\u00a0000 reakciju), ir tikai 11\u00a0TP4T sekot\u0101ji. Nemaz nerun\u0101jot par zem\u0101kiem.<\/li>\n
  3. Maksa par telpu neatkar\u012bgi no hostinga vai fizisk\u0101s telpas pils\u0113t\u0101.<\/li>\n<\/ol>\n

    Un tie ir tikai eiro.<\/p>\n

    OTR\u0100: \u0161ie cilv\u0113ki neklaus\u0101s, ko j\u016bs sak\u0101t.<\/h3>\n

    Vi\u0146i ir k\u0101 draugi, kuri saka, ka v\u0113las s\u0101kt dar\u012bt X, bet to nedara pat p\u0113c 3 gadu mudin\u0101\u0161anas. Vi\u0146i ir k\u0101 tavs biju\u0161ais, kur\u0161 teica: "Es tevi tik \u013coti m\u012blu", bet \u013coti m\u012bl\u0113ja j\u016bsu maka izm\u0113ru vai eksistenci\u0101lo caurumu starp j\u016bsu k\u0101j\u0101m. Vi\u0146i vienk\u0101r\u0161i neklaus\u0101s.<\/p>\n

    \u2026Protams, tas nenoz\u012bm\u0113, ka tas ir slikti. Varb\u016bt mums nevajag tev\u012b klaus\u012bties \u2013 tu run\u0101 mu\u013c\u0137\u012bbas. Varb\u016bt vi\u0146i vienk\u0101r\u0161i pag\u0101ja br\u012bdi, kad vi\u0146iem bija nepiecie\u0161ama j\u016bsu pal\u012bdz\u012bba, un dev\u0101s t\u0101l\u0101k.<\/p>\n

    Bet fakts ir t\u0101ds, ka vi\u0146i neklaus\u0101s.<\/p>\n

    Un laiks, ko pavad\u0101t, gatavojot ekskluz\u012bvus zi\u0146ojumus, v\u0113stules, d\u0101vanas \u0161iem cilv\u0113kiem, b\u016bt\u012bb\u0101 ir izniekots. Un ko v\u0113l nepirksi? Tie\u0161i t\u0101 \u2013 prieks v\u0113lreiz noskat\u012bties savu m\u012b\u013c\u0101ko seri\u0101lu... Un laiks. M\u012blest\u012bbu v\u0113l nevar nopirkt, bet t\u0101 ir cita t\u0113ma.<\/p>\n

    Lai gan\u2026<\/p>\n

    TRE\u0160\u0100: \u0160ie cilv\u0113ki tevi nem\u012bl\u0113ja.<\/h3>\n

    Tikai vi\u0146\u0161 to nedzied\u0101ja kop\u0101 ar D\u017eordanu.<\/a> Vi\u0146i tik un t\u0101 nebija tavi liel\u0101kie fani - vi\u0146i pievienoj\u0101s t\u0101p\u0113c, ka varb\u016bt tu k\u013c\u016bd\u012bjies un sar\u012bkoji konkursu "pat\u012bk un laim\u0113", varb\u016bt vi\u0146i pievienoj\u0101s t\u0101p\u0113c, ka gaid\u012bja ko citu, varb\u016bt pat nopirk\u0101t kontaktus...<\/p>\n

    "Tu esi j\u016bsu uzman\u012bbas centr\u0101" sav\u0101 gr\u0101mat\u0101<\/a> st\u0101sta m\u016bzikas autors Martynas Jocius<\/a>. Un kam j\u016bs piev\u0113r\u0161at savu uzman\u012bbu?<\/p>\n

    Es dom\u0101ju, ka b\u016btu daudz noder\u012bg\u0101k, ja pa\u0146emtu k\u0101du no saviem liel\u0101kajiem faniem, uzrakst\u012btu vi\u0146iem priv\u0101tu zi\u0146u un uzaicin\u0101tu vi\u0146us vienk\u0101r\u0161i satikties viet\u0113j\u0101 kafejn\u012bc\u0101 vai j\u016bsu biroj\u0101. Noder\u012bg\u0101k b\u016btu, ja tu vi\u0146u iepaz\u012btu un kas vi\u0146u mudina pirkt tavus pakalpojumus... Nevis b\u013caust\u012bties nedzird\u012bgo Facebook tirg\u016b.<\/p>\n

    Vai neesi paman\u012bjis, ka visviegl\u0101k ir p\u0101rdot k\u0101dam, kur\u0161 jau ir nopircis pie tevis?<\/p>\n

    Ka tu ar\u012b p\u0113rc no turienes, kur esi pieradis pirkt? Ja jums ir iPhone, vai j\u016bs p\u0113rkat otro modeli? Un jums, iesp\u0113jams, ir iecien\u012bts iepirk\u0161an\u0101s centrs? K\u0101 ir ar bloga autoru, kur\u0161 paraksta tekstus t\u0101, it k\u0101 vi\u0146\u0161 past\u0101v\u012bgi \u0113stu? M?<\/p>\n

    T\u0101tad, kam j\u016bs piev\u0113r\u0161at uzman\u012bbu? Vai tas tie\u0161\u0101m ir paredz\u0113ts cilv\u0113kiem, kuri tevi m\u012bl?<\/p>\n

    CETURT\u0100: nekas nav garant\u0113ts.<\/h3>\n

    \u0160ie 21.7% zaud\u0113tie p\u0101rsvaru nav piln\u012bb\u0101 zaud\u0113ti. Vi\u0146i atgriez\u012bsies, ja v\u0113l\u0113sies, un es vi\u0146us sa\u0146em\u0161u. Bet \u0161\u0101das izmai\u0146as sekot\u0101ju l\u012bkn\u0113 pal\u012bdz m\u0101c\u012bties. T\u0101pat k\u0101 j\u016bs uzzin\u0101j\u0101t, kad iz\u0161\u0137\u012br\u0101ties no pusaud\u017eu simp\u0101tij\u0101m.
    \nPietiekami ilgi str\u0101d\u0101jot sav\u0101 jom\u0101, pierod pie sava l\u012bme\u0146a. Un tas var b\u016bt katastrof\u0101ls, k\u0101 tas bija Kodak vai Nokia korpor\u0101cij\u0101m.
    \n...Un varb\u016bt esi pieradis pie sava e-pasta. v\u0113stu\u013cu atv\u0113r\u0161ana sasniedz 10% (ar Debesylos abonentiem - apm\u0113ram 44%), un "pie manis pirks katru m\u0113nesi..." j\u016bsu pl\u0101nos ir iek\u013cauts k\u0101 garant\u0113ts fakts.<\/p>\n

    Bet tie\u0161\u0101m? Ir ar\u012b citas lietas, kas netiek garant\u0113tas, ta\u010du t\u0101s ir daudz vair\u0101k garant\u0113tas nek\u0101 potenci\u0101lie pirkumi.<\/p>\n

    \u0160ie ir:<\/p>\n

      \n
    1. V\u0113rt\u012bba, ko sniedzat saviem klientiem un sekot\u0101jiem. Pat ja ne uz visiem laikiem, bet vi\u0146i atcer\u0113sies.<\/li>\n
    2. J\u016bsu person\u012bg\u0101s zin\u0101\u0161anas. T\u0101s ar\u012b nav m\u016b\u017e\u012bgas, jo pasaule main\u0101s, bet da\u017eas noder v\u0113l ilg\u0101k.<\/li>\n<\/ol>\n

      Un dom\u0101ju, ka \u0161\u0101das pieredzes, kad k\u0101dam pirc\u0113jam pasaki \u201cPaldies, n\u0101kamreiz\u201d vai m\u0113\u0123ini laiz\u012bt neveiksm\u012bga produkta rad\u012bt\u0101s br\u016bces, ir iesp\u0113ja m\u0101c\u012bties.<\/p>\n

      Kas atliek, kad tev nav sekot\u0101ju?<\/h2>\n

      Visbeidzot, iedom\u0101jieties \u0161\u0101du dienu. Lielas katastrofas gad\u012bjum\u0101 - saules uzliesmojums izdz\u0113s\u012bs visus datus no cietajiem diskiem<\/a>, un j\u016bsu Facebook, e-pastu pastu, pat snapchat kontakti pazustu. Tas ir piln\u012bgi iesp\u0113jams, j\u016bs zin\u0101t.
      \n\u2026Kas tad atliek?
      \nKo tu rad\u012bji?<\/p>\n

        \n
      1. Cilv\u0113ki, kuru dz\u012bve ir k\u013cuvusi lab\u0101ka, pateicoties j\u016bsu darbam? Cilv\u0113ki, kuri pat bez tevis kontaktos, pat bez nebeidzamiem atg\u0101din\u0101jumiem atcer\u0113sies, ka tu eksist\u0113 un grib\u0113s pateikt paldies?<\/li>\n
      2. Cilv\u0113ki, kuri ir vienk\u0101r\u0161i atviegloti, ka \u0161is nepat\u012bkamais paraz\u012bts ir pazudis?<\/li>\n<\/ol>\n

        Viens no maniem m\u012b\u013c\u0101kajiem autoriem, biznesa procesu filozofs Sets Godins, bie\u017ei sev uzdod \u0161os jaut\u0101jumus. Es iesaku vi\u0146a emu\u0101ru un gr\u0101matas.<\/a> P\u0113c \u0161\u012b incidenta ar abonentiem es s\u0101ku sev bie\u017e\u0101k uzdot \u0161os jaut\u0101jumus.<\/p>\n

        Un es redz\u0113ju, ka, dz\u0113\u0161ot neakt\u012bvos adres\u0101tus, es tie\u0161\u0101m neko nezaud\u0113ju.
        \n\u2026Tikai atbr\u012bvot vietu jauniem cilv\u0113kiem, kurus m\u012bl\u0113t. Tas pal\u012bdz pilnveidot tipisk\u0101 pirc\u0113ja modeli, tas finansi\u0101li atmaks\u0101jas lab\u0101k.
        \nBeidzot es s\u0101ku uzskat\u012bt, ka kontaktu skaits nav galvenais. Punkts ir garums.<\/p>\n

        Cik ilgi tu paz\u012bsti TO cilv\u0113ku? Katrs no vi\u0146iem? Cik ilgas un dzi\u013cas ir j\u016bsu attiec\u012bbas? Vai esat rekl\u0101mdev\u0113js vai drauga draugs?<\/p>\n

        Jo saglab\u0101jas kvalitat\u012bvs saturs.<\/p>\n

        Nu vismaz es s\u0101ku tam tic\u0113t. ko tu dom\u0101 Vai t\u0101 ir taisn\u012bba? Vai varb\u016bt es parun\u0101\u0161u? Cen\u0161os m\u0101c\u012bties no da\u017e\u0101diem avotiem, l\u016bdzu, padalieties pieredz\u0113!<\/p>\n

        \n \n \n \n \n \n \n \n \n <\/svg>\n <\/div>\n \"Daniels\"<\/noscript>\n

        PS Noklik\u0161\u0137iniet, lai sa\u0146emtu manu BEZMAKSAS bukletu: "4 iemesli, k\u0101p\u0113c j\u016bsu rado\u0161ais dzin\u0113js apst\u0101jas, un kas j\u0101dara, lai to atkal palaistu"<\/a>. Izstr\u0101d\u0101t\u0101jiem un rad\u012bt\u0101jiem.<\/p>","protected":false},"excerpt":{"rendered":"

        \u0160o rakstu ir sarakst\u012bjis Lietuv\u0101 las\u012bt\u0101k\u0101 pa\u0161izgl\u012bt\u012bbas emu\u0101ra \u2013 Debesyla.lt \u2013 autors Danieliuss. Turpini las\u012bt. Todien man bija murgs. N\u0113, man nebija j\u0101iet uz skolu, neviens mani nedzen\u0101ja, es neatradu m\u0101j\u0101 sl\u0113ptu istabu un... Eh... *Mekl\u0113ju sarakstu ar izplat\u012bt\u0101kajiem murgu scen\u0101rijiem*... Man zobi neizkrita... D\u017eo. T\u0101 ar\u012b nenotika. T\u0101 viet\u0101 es pamodos bez 21.7% abonentiem. Es pazaud\u0113ju 909 cilv\u0113kus. Kaut kur! K\u0101p\u0113c \u0161ie cilv\u0113ki [\u2026]<\/p>","protected":false},"author":1,"featured_media":17184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":{"0":"post-13043","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kita"},"_links":{"self":[{"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/posts\/13043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/comments?post=13043"}],"version-history":[{"count":0,"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/posts\/13043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/media\/17184"}],"wp:attachment":[{"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/media?parent=13043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/categories?post=13043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/debesyla.lt\/lv\/wp-json\/wp\/v2\/tags?post=13043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}